✨ WELCOME TO SHE BEHIND SOCIAL — THE COMMUNITY FOR WOMEN WORKING BEHIND THE SCENES OF SOCIAL MEDIA ✨
FREELANCE • CONSULTING • BUSINESS MANAGEMENT
behind every great brand is great support.
I've spent 6+ years building brands, managing projects, and keeping operations running behind the scenes — for agencies and entrepreneurs alike. Here's how I can do the same for you.
ABOUT MY WORK
The woman behind the work.
I'm a senior project planning manager at a global social media agency with experience in brand protection, community management, and project planning. Alongside my agency career, I've spent those same years freelancing — helping entrepreneurs and small business owners build, run, and grow their brands.
I understand what it takes to get things done at the highest level — the systems, the strategy, the execution, and the reflection. For my freelance clients, I bring that same agency-level thinking to their businesses, without the agency price tag.
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Agency-background
Senior-level manager at a global social media agency, covering brand protection, community management, and project planning.
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6+ years freelancing
Working directly with entrepreneurs, small businesses, and content creators — building brands from the ground up and keeping operations running smoothly.
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Real partnership
I don't just deliver work — I invest in your brand. Your goals become my goals. I work with a small number of clients at a time, on purpose.
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A soft spot for small businesses
Entrepreneurs and small business owners have always held a special place in my work. There's nothing like helping someone build something that they're truly passionate about.
HOW WE CAN WORK TOGETHER
What I actually do
A high-level overview of the work I take on. Every project is shaped around what you actually need — not a fixed package that may or may not fit your business.
Social Media Strategy & Consulting
Building and executing social media strategies that actually connect with your audience — from platform strategy and content planning to community management and analytics.
→ Social media strategy development
→ Content calendar planning & management
→ Platform setup and optimization
→ Community management & engagement
→ Monthly reporting & insights
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Business Operations & Systems
Building the operational infrastructure your business needs to run smoothly. From Notion workspaces to workflow automation — I set up the systems so you don't have to think about them.
→ Custom Notion workspace setup
→ Workflow design & process documentation
→ Tool setup & integration (Monday, Trello, etc.)
→ SOP writing & team onboarding materials
→ Business organization & systems audit
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Project Management & Planning
Taking the chaos out of execution. I build the systems, manage the timelines, and make sure nothing falls through the cracks — so you can focus on the big picture.
→ Campaign planning & workback plan creation
→ Launch coordination & stakeholder management
→ Approval tracking & deadline management
→ Cross-functional team coordination
→ Post-campaign reporting & wrap-up
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Consulting & Advisory
For when you need an experienced set of eyes on your brand, strategy, or operations. Strategy calls, audits, and advisory support — without the long-term commitment.
→ 1:1 strategy sessions
→ Social media audits
→ Brand strategy advisory
→ Freelance business consulting
→ Campaign or launch planning support
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ENTREPRENEURS & SMALL BUSINESS OWNERS
You're building something real and need someone who gets it
You have a vision but need help executing it. Whether that's getting your social media organized, building out your operations, or just having someone in your corner who knows what they're doing.
WHO THIS IS FOR
This is for you if...
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Content Creators & Influencers
Your brand is growing and you need someone to run the back end
You're great at creating — but the business side of being a creator is a full-time job. Campaign management, brand deal coordination, content planning, and business operations — that's where I come in.
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Startups & Early-Stage Brands
You need agency-level thinking without the agency price tag
You're in build mode and every decision matters. I bring senior-level strategy and project management to early-stage brands — helping you build the right foundation from the start.
THE PROCESS
How we get started
Simple, straightforward, and no pressure. Here's what working together looks like from first contact to getting things done.
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Reach Out
Send me an email, fill out the contact form, or book a free discovery call. Tell me a little about your brand and what you need.
Discovery Call
We get on a 30-minute call to talk through your goals, challenges, and what working together could look like. No pitch, just a real conversation.
Custom Proposal
Based on our conversation, I'll put together a proposal tailored to your specific needs and goals — not a generic package.
We Get to Work
Once we're aligned, we get started. I bring the systems, the strategy, and the follow-through. You focus on running your business.